Palmyrah’s concept is to deliver a quality product that compliments an already upmarket area of the island all the while keeping its keys attractively priced to accommodate the new trend of holidaymakers. These are the young couples and new families who want to have convenient access to exciting night life and entertainment that Phuket has to offer yet still be able to go back to a peaceful and high-end service minded environment that hotels in night-life oriented areas simply cannot offer. Phuket had always lacked such a place geared towards quality guests looking for something from both worlds. With this new development happening on Surin Beach, they now do.